The Artistes Who Left My Record Label Were Impatient D.Black

When the first of six signees of Black Avenue Muzik, owned by rapper D-Black, parted ways with the record label, nothing was made of it.

After all, it was not unusual for artistes to leave record labels but when right after that, three more exited two months ago, that raised eyebrows and tongues started wagging.

There was speculation that the label lacked what it takes to handle the artistes who included Freda Rhymes, Wisa Greid, Kobla Jnr and Dahlin Gage.

However, D-Black real name Desmond Blackmore, has dismissed the idea his team was incapable of managing the artistes but rather attributes the ‘exodus’ to the signees being impatient.

“They did not have the patience to wait to become stars, they wanted to be known quickly but my label and I wanted them to grow organically because that is what I believed and still believe in.

“What people don’t know is that the best thing in this industry is to go at a pace where you can never be forgotten in years to come.

“When you grow organically, you last long in the game and you learn all that there is to learn and it gives you the strength to stand the test of time when the dry season comes,” he said in an interview with Graphic Showbiz.

He, however, admitted that if the label had signed on a lesser number of artistes, things might have been different.

“Yes, maybe if the number was less things would have been different and the story wouldn’t be this but then I believe it is all good,” he said.

On whether his lack of managerial skills could have contributed to his signees leaving, D-Black responded that, “I did not and do not manage artistes, anyone on the label came with his or her manager.

“All that I did is to invest and come in with the financing and we made sure that at least within a year, each artiste had some songs out.”

D-Black also said he did not believe the exit of the artistes meant he had failed. “I have not failed, neither has the label. Rather, a lot of lessons have been learnt, they did their best and we also did our part and that is it. There is no bitterness whatsoever,” he stated.

The Heaven or Hell rapper also indicated that the issue had brought them something positive saying, “Signing them has made our brand known so that today, if you are mentioning record labels in Ghana, you would mention Black Avenue Muzik.”

When asked if he would take any of the signees back should the opportunity come up D-Black said, “I do not take decisions alone and I’m not sure that will happen because they are great artistes and can survive out there.”

D-Black, who still has two signees, S3fa and Nina Richie on the Black Avenue Muzik label had some advice for up and coming artistes.

“You do not need a record label to succeed, you can be great on your own. The sky is big enough for everyone. Just believe and trust in God, work hard, be patient and trust the process,” he said.

D.Black Reveals Why Artistes Signed Unto “BAM” Record Label Are Leaving

Ghanaian rapper Desmond Blackmore, known in showbiz as D-Black has revealed what could mar the relationship between his record label and his signees.

The Chief Executive Officer (CEO) of Black Avenue Muzik record label told the press at a meeting on Thursday that one of the things that could sever a deal his record label has with an artist is the lack of drive.

He explained that the label cherishes artistes who are always active and eager to take initiatives to make the next move.

“When I work with you and you don’t have the drive I have, it bothers me a lot. You look at an artiste’s WhatsApp status in the morning and the whole day he’s posting jokes. You are young, somebody is spending on you and the first thing to engage on unnecessary beef instead of posting your content,” he said.

He mentioned how proactive Sefa has been as an artist in her camp by trying to do more to compliment what Black Avenue Muzik is giving her.

“You can’t keep spending and not seeing the appreciation and even the drive. I mean when you see that the person appreciates it, trying their best to make it work even though first song, the second song, the third song does not work, but there is the drive, there is the energy and the focus, things get on well,” he said.

On projecting Sefa to the top
Even though four artists have left the record label, he says he is bent on putting in the best of effort for the remaining acts.

He noted that the label is working hard to make Sefa an A-list artiste.

“As a label, we’re going to do our best to make sure that she becomes an A-list artiste. She’s not there yet but I’m confident in her as a brand that within a year, she’ll be bigger than she is. She’s not gonna go down,” he said.

In response to the exit of the four acts
D-Black explained that Freda Rhymz was signed to his label as part of a deal with the organisers of the MTN Hitmaker show but decided not to renew her contract after its expiration.

On the part of Wisa, Dahlin Gage and Kobla Jnr, the BAM boss that had a mutual agreement to go their separate ways.

In the meantime, the rapper has released his EP titled ‘Smoke and Mirrors.’ It has seven songs.

He also has another song for sanitation campaign.